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Drake's New 'Digital Booklet' Is Quite Something

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The album artwork for Drake’s latest record, Views From The 6, was a bottomless well of meme potential, and we think Papi knew exactly what he was doing. Come on, he’s the most memed man on the internet. So when we rushed to *legally* download Views From The 6, and grabbed some Kleenex, a blanket, and a selection of photos of our ex to set the mood, we had to stop for a moment. Why? Because along with 20 tracks (so far, favourite title is "Fire & Desire"), we’d also inadvertently downloaded a ‘digital booklet’. Stop. What. You’re. Doing. Yes, Drake’s album comes with a selection of stunning, stunning, stunning, photographs.

Like some fur-lined, coiffured modern-day Michelangelo, Aubrey Graham has blessed us with a selection of images so shimmeringly gorgey and thoughtful, that we might print them onto t-shirts and make badges out of them. The reflective selection of portraits see October’s very own lounging around a winter palace and doing that face you pull right after you try a new lipstick on and you're home alone.

Does the snow hint at something larger? A homecoming? Is he getting back to his Canadian roots? Are the snow-filled lawns a reference to his temporary absence from ‘the game’ and in turn a reference to Shakespeare’s words, “How like a winter hath my absence been” from Sonnet 97? Potentially, yes. They’re also an excellent opportunity to display his barber’s PHD in mathematical precision, his intense winter wardrobe, and his decadent penchant for deep-tread rugs.

Here, without further ado, is one typical day in winter, by Drake, for you. Amen.

Sometimes it's useful to sit on really, really big things just to remember that you're a tiny cog in the great gleaming machine that is this wondrous world. And have someone photograph you for what will undoubtedly be another platinum selling album to call your own. Life!

We've all been there; you wake up, snuggled up in some designer shearling, looking down on Gotham, I mean, New York City, and wondering where bae's at.

Time to get to work. Somedays, the Tube is just a little too packed.

Oh crap, not before you've taken Ian for a walk with the pooper scoop.

Such a better idea. Sometimes your lips just look better lit by a shard of light gleaming through your Bentley, with a little sprinkling of down lighting from the LED stars you had wired into the car's ceiling.

This is what a genuine business meeting with Drake and his photographer looks like. A Hogwarts common room meets a Thomas Pink London press day.

And here's what a coffee break with corporate Drake looks like; twins, pouting and intense, intense, lighting.

Once he's finished with the back-to-back meetings, he slips into silk PJs, socks and slides and eats...breakfast...again. Cough.

Before penning a tropical postcard to his ex-girlfriend: "Wish you were here, big hugs and lots of kisses. Drizzy xxxxxxx".

Like what you see? How about some more R29 goodness, right here?

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