After peanut-butter and jelly sandwiches, hot dogs and pizza-by-the-slice, we're introducing the latest American export that you need to know about. This week, we heard that cult US store kate spade new york is opening its fourth store in the UK on Regent Street.
So, what else do you need to know? Only that kate spade new york is bringing a fresh slice of the Big Apple to London and it's time you took a wee bite. While the brand hails from NYC, there's more than a hint of the London-girl inside; novelty iPhone cases, striped city-dresses and tongue-in-cheek flats galore. Their spring campaign stars Jourdan Dunn, Karley Sciortino and Iris Apfel... iconic in stripes and florals.
Quintessential London girl Jourdan Dunn is looking particularly major in pointy flats and a sequinned mini, and is proof that London girls do NYC style just as well as any other Brooklyn babe.
If this hasn't got you sprung for spring we can't help you, but in the meantime, here's a glimpse into the world of kate spade new york...
The new store on 178-82 Regent Street that has some very British adaptions; from the neon sign at the exit that reads 'Cheerio' and the specially-commissioned in-store fixtures created by photographer Poppy De Villeneuve and illustrator Daisy Devilleneuve – two sisters we love who happen to live in these sister cities – that read: "she serves takeout takeaway on fine china" and "ta-da! bob’s your uncle."
For one special afternoon on the 22nd April, food performance artist Jennifer Rubell is taking over their windows for a unique interactive experience entitled #sweetsuite where guests will be invited to live out their ultimate, indulgent day-of-leisure fantasy.
NYC as a shoe? Try a spangly Taxi-flat
Get matchy matchy with this bold print.
All available in May
Time for tea? Pop it in the clutch.
Can it get more British than "Oops a Daisy?"
Buzz along with a quirky wicker bee in hand...
Embrace spring and all the daisies.
Pick your flavour. The perfect over-the-shoulder bag in all the colours of spring
Indulge in some mellow yellow.
Deborah Lloyd, kate spade new york's Creative Director tells us why kate spade new york is ideal London-girl fare:
"Brits have a sense of humour in the way we approach fashion, which I innately understand, being one myself. I’ve integrated this into the product offering through conversation starting novelty bags, and elements of surprise and delight in stores.
"There is always a wink and a nod in our products and throughout our collections. We don’t take ourselves too seriously, which is quintessentially British, as it turns out! We love to smile and look on the bright side. I think everyone could use a little of this optimism – in fashion and beyond."
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