Arket hasn't even opened yet and it's already causing a fashion frenzy. When news broke in March that the H&M group was launching a new clothing and homeware brand – its 8th brand to date – those with a keen eye for Scandi style (come on, everyone raise your hand) got very excited.
The store will make its debut in prime location in the heart of Regent Street in London this autumn and, today, a second retail space was announced, which will open in Covent Garden at 27-29 Long Acre later this year. To recap, the new stores will stock Arket's own brand (think chic, elegant silhouettes and timeless wardrobe essentials which will be slightly more expensive than H&M, ranging from roughly £33 to £100) alongside a selection of non-H&M brands. In select stores, there will also be a café serving healthy ‘new Nordic’ cuisine.
But if you can't wait until autumn, click on to see a teaser of what's in store from your new high street favourite, Arket.
This monochrome look is top of our work wardrobe wish list for autumn.
We'll never tire of turmeric yellow.
Finally, our prayers for affordable but well-made shirting have been answered.
SS17's utility trend is sticking around.
This quilted bomber is everything. Don't get us started on the perfect tonal layering.
Maroon and baby blue are a match made in heaven.
A masterclass in camel tones.
You can never have too many polo necks.
It's all about the details.
A new take on the denim skirt.
This is how to do a two piece.
Are you excited for autumn and Arket's arrival yet?
Like what you see? How about some more R29 goodness, right here?
I Saved Up For This Dress For A Whole Year & Now I Want It In Every Colour