Shopping fatigue is real. You know the feeling: You just got paid (cue: Rihanna's #BBHMM here) and you're ready to hit up your favourite stores for some guilt-free retail therapy. Then it hits: You find yourself wandering the floor, sifting through the racks, and feeling completely uninspired. There's one top that looks like five you already own, some shoes that are cute to look at but 100% impossible to walk in, and a whole new rack of items that leave you wondering what the hell the designer was even thinking.
No matter how ready you are to spend some hard-earned cash, you realised you're just plain sick of the same old brands. Sure, you may still leave J.Crew or Zara with a new item or two in a moment of last-minute panic, but when's the last time you actually felt excited about a new label discovery or a super-unique purchase? Exactly. It's time to re-route your shopping habits.
Using the stores you already know and love as a starting point, we've rounded up 15 indie labels you should get acquainted with. You owe it to yourself to score something you love, and we have a feeling the brands ahead will help you do just that.
If You Love: Ellery
Sleeves, sleeves, sleeves. No one does a statement blouse quite like this Australian designer, that's for sure.
Ellery Dalliance Wrap-Around Crepe Top, available at MatchesFashion.
You Should Know: Merlette
Look no further than Merlette for similarly gorgeous blouses, easy dresses, and overall effortless beauty — and most of the pieces are less expensive than the former, too.
Merlette Sant Josep Blouse, available at Merlette.
If You Love: Outdoor Voices
You're practically a walking billboard for OV, and whenever you're feeling down you treat yourself to one more pair of leggings or a cute new crop top.
Outdoor Voices Striped Slashback Crop, available at Outdoor Voices.
You Should Know: LNDR
Keep feeding your inclination for athleisure with LNDR's contemporary designs that you'll want to live in just as much as your tried-and-true OV.
LNDR Aero Sports Bra, available at Need Supply Co.
If You Love: Common Projects
You love some Common Projects as much as the next sneakerhead, but it's time to change things up.
Common Projects Achilles Lace-Up Leather Sneakers Silver, available at Intermix.
You Should Know: Koio Collective
Get the same minimal sneaker style at a slightly lower price point.
Koio Collective Capri Fiore, available at Koio Collective.
If You Love: A.P.C.
Whether you're French or just like to pretend you are, you turn to A.P.C. for its classic wardrobe staples with a French flair.
A.P.C. Evie Dress, available at A.P.C.
You Should Know: Polder
Expand your French-girl style horizons with chic and laid-back Polder, which does cute accessories like bracelets and sparkly socks in addition to on-trend staples.
Polder Nashville Dress, available at L'Exception.
If You Love: Reformation
When you need a dress for any occasion, or even a going-out outfit, Ref is the first (and only) place you hit.
Reformation Laney Top, available at Reformation.
You Should Know: LPA
Hit all the same bases you do at Reformation with the fairly new LPA, which is already being worn by bloggers and fashion insiders everywhere.
LPA Bodysuit, available at Revolve.
If You Love: Aritzia
You're no stranger to some chic tailoring and minimalist layers.
Babaton Cohen Pant, available at Aritzia.
You Should Know: Spire The Label
For silky must-haves and other simple-in-a-good-way pieces, check out Austin-based Spire The Label.
Spire The Label Hallie Classic Trouser, available at Spire The Label.
If You Love: Everlane
Basic is your middle name — in a good way, of course.
Everlane The Japanese Oxford Bib Shirt, available at Everlane.
You Should Know: Uniform
If you're all about trying the best basics, add Uniform to your list of brands to order from. You won't be disappointed.
Uniform Jogger Pant, available at Uniform.
If You Love: J.Crew
As soon as it gets cool enough, you run to J.Crew to stock up on the latest turtlenecks.
J.Crew Shearling Sweater, available at J.Crew.
You Should Know: SoloSix
Using sustainable methods, SoloSix designs unique knitwear to save you from showing up to work in the same sweater as your coworker.
SoloSix Après Ski Mock, available at SoloSix.
If You Love: Alice + Olivia
Girly. Comfortable. On trend. You've always loved Alice + Olivia for its special pieces that fit your style just so.
Alice + Olivia Dolman Cardigan, available at Alice + Olivia.
You Should Know: Vivian Chan
The quality isn't the only thing to love about Vivian Chan, whose pieces can easily be dressed up or down, and make you feel special either way.
Vivian Chan Caitlin Top, available at Vivian Chan.
If You Love: Victoria's Secret
You haven't quite grown out of your Victoria's Secret phase, and hey, they do have a lot of great new styles.
Victoria's Secret Front-Close Bralett, available at Victoria's Secret.
You Should Know: Lively
Ditch your lingerie for what Lively calls "Leisurée."
Lively Bralette, available at Lively.
If You Love: COS
If you're a sucker for boxy shapes and extreme minimalism, COS is probably your go-to.
COS Elastic Collar Top, available at COS.
You Should Know: Herculie
Meet newly launched, often unisex brand Herculie — this brand keeps the staples simple and also offers some fun graphic tees.
Herculie Grandpa Shirt, available at Herculie.
If You Love: Anthropologie
We don't blame you for being a longtime fan of Anthropologie's printed dresses and lovely home goods.
Anthropologie Alma Slip Dress, available at Anthropologie.
You Should Know: St. Roche
St. Roche has a similar feel with a cool-girl flair, and bonus: It's eco-friendly.
St. Roche Autumn Blouse, available at St. Roche.
If You Love: Loeffler Randall
Loeffler Randall probably won your heart a few years ago with its quirky oxfords and statement booties.
Loeffler Randall Callie Wedge Oxford, available at Loeffler Randall.
You Should Know: Lika Mimika
Handcrafted in Spain, Lika Mimika gets just as funky with its footwear, like these espadrilles that got the autumn treatment with a lamb-fur lining.
Lika Mimika Caramel Lace-up, available at Lika Mimika.
If You Love: Free People
What's great about FP is that no matter which location you hit up, you know you'll leave with a piece that feels one-of-a-kind (even if it isn't really one-of-a-kind).
Free People Petra Blouse, available at Free People.
You Should Know: Nikki Chasin
Nikki Chasin doesn't just stick with one thing — you can find everything from crochet elements to ruffles to more minimal pieces in her collections.
Nikki Chasin Celeste Tassel Top, available at Nikki Chasin.
If You Love: Supreme
You secretly love the hype — no shame in the Supreme game.
Supreme Court Cards Hooded Leather Jacket, available at Supreme.
You Should Know: Hyein Seo
It's by a young Korean designer, and it's the new brand all the cool kids are wearing.
Hyein Seo Patchwork Pullover Hoodie, available at Shop Super Street.
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