It’s the excuse we hear all the time for why makeup brands seem to dupe each other left and right: There are only so many colours, correct? Not if you’re Maureen Seaberg, a writer on sensory experience and a tetrachromat, which means she has the genetic ability to see up to 100 million shades that the rest of us can’t.
MAC recently tapped Seaberg's superhuman expertise for a brand-new, 24-piece lipstick collection unlike anything you've ever seen. Liptensity Lipsticks, which launches this month, features shades she helped identify — including many you won't immediately find among other makeup brands.
And you'll love the resulting colours. The fresh shades run the gamut: Ambrosia is the most saturated plum-pink we’ve seen. Blue Beat, a deep bluish-grey, brings to mind stormy waters. Habanero makes the real thing pale in comparison. And there are more variations of brown than we can count — and certainly at least one that will flatter your skin tone. We’ll stop there — because every single colour is vibrant beyond belief (and frankly, not easy to pin down).
Click ahead to see the 24 colours in all their glory. Then, mark your calendars for September 29 when they’re available in the UK.
MAC Liptensity Lipstick in Medium Rare, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Gumball, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Galaxy Grey, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Mulling Spices, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Fireworks, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Marsala, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Cordovan, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Driftwood, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Hellebore, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Life’s Blood, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Blue Beat, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Habanero, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Toast and Butter, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Eros, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Doe, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Claretcast, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Postmodern, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Lobster, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Dionysus, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Burnt Violet, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Smoked Almond, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Stallion, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Ambrosia, £17.50, available September 29.
Photo: Courtesy of MAC.
MAC Liptensity Lipstick in Double Fudge, £17.50, available September 29.
Photo: Courtesy of MAC.Like what you see? How about some more R29 goodness, right here?
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