PROMOTIONAL FEATURE
Looking to refresh your summer essentials? We've teamed up with American Apparel to offer one lucky reader the opportunity to WIN an incredible £1000 shopping spree. Fancy your chances? Enter online here by the 19th of June.
You already know American Apparel makes great basics, comfy hoodies, and high-waisted skirts. But now there's a better reason to shop there. The company prides itself on sweatshop-free, eco-friendly, fashionably sustainable manufacturing.
We're teaming up with American Apparel to give one lucky winner a £1000 shopping spree for their new favourite pieces, made with love — and ethics — in the heart of Los Angeles, California. Ready to wear clothes you can believe in? Enter to win now, and keep reading for four surprising reasons to shop at AmericanApparel.
1) American Apparel models may get all the attention, but the real heroes are the more than 10,000 workers behind the seams in LA. They produce more than one million garments every week, making it the largest clothing manufacturer in North America.
2) American Apparel is committed to giving its workers good pay and a better life. Factory employees earn more in a day than overseas workers do in a month and enjoy in-house yoga, Zumba, and ESL (English as a Second Language) classes.
3) Team work makes the dream work. Every single garment is made by a sewing crew. These pencil jeans, for instance, were touched and perfected by 86 hands before they were ready to wear.
4) Of course, not every scrap of material becomes someone's new favourite T-shirt. Fortunately, even textile waste gets a second chance at life. Nearly 100% is recycled.
Like what you see? How about some more R29 goodness, right here?
Everything Team R29 Will Be Wearing To Work This June