It may not get the buzz that New York, London, Milan, and Paris do, but Seoul Fashion Week isn't messing around. And not just because the show schedule is filled with young designers presenting innovative, otherworldly collections. The street style in the South Korean city is unlike any other: Here, colour, pattern, and texture reign supreme — trends are adopted and reworked, and accessories, from hats and earrings down to bags and shoes, are taken very seriously.
Plus, the aesthetics are so diverse — from streetwear and K-pop to tailored and kawaii — it seems that no two outfits are ever alike (that is, of course, unless matching is part of the look). Forget Fashion Month fatigue, because this dispatch of Seoul street style deserves an A+. What better reminder that getting dressed is supposed to be fun than an influx of florals, silky bombers, and cute accoutrements from one of the coolest sartorial capitals of the world?
Wearing a matching suit set may seem daring enough — but look how fun it is when it's adorned in quirky, colourful illustrations.
Photographed by Celine Hong.
Hello, silky bomber of our dreams.
Photographed by Celine Hong.
Yin and yang, Seoul Fashion Week edition.
Photographed by Celine Hong.
Collar popped. Waist tied. Bag clutched.
Photographed by Celine Hong.
Two playful takes on two old reliables: Trade in your classic black leather jacket for a colourful option (like a light pink), and give your jean jacket a special touch by adding some patches or pins.
Photographed by Celine Hong.
Style muse: Justin Bieber.
Photographed by Celine Hong.
When the whole crew nails that "model off-duty" look...
Photographed by Celine Hong.
Athletic socks and platform heels? Now that's an unexpected combo we can get behind.
Photographed by Celine Hong.
Get personal with your denim.
Photographed by Celine Hong.
A purse practically made for the White Rabbit.
Photographed by Celine Hong.
Is there anything more classic than navy and white sailor stripes?
Photographed by Celine Hong.
Frayed denim and a sweatshirt that goes all in.
Photographed by Celine Hong.
From the back, it's a shirtdress.
Photographed by Celine Hong.
From the front, it's a lightweight, long-lined topper.
Photographed by Celine Hong.
Just look how much colourful accessories pop when paired with an all-white ensemble.
Photographed by Celine Hong.
Yes, you can coordinate your accessories to your outerwear.
Photographed by Celine Hong.
Go bold with the beauty, neutral with the styling.
Photographed by Celine Hong.
This would look just as cool on its own.
Photographed by Celine Hong.
Graphic sweatshirts are a comfortable, low-maintenance way to really embrace your personal style.
Photographed by Celine Hong.
So much colour, so little time.
Photographed by Celine Hong.
Get fancy with a tailored pair of jacquard trousers.
Photographed by Celine Hong.
Dress up your favourite floral frock by pairing it with a structured blazer (that isn't black).
Photographed by Celine Hong.
Seeing double.
Photographed by Celine Hong.
Unstyling tip #8973289: Even your shoes can have accessories.
Photographed by Celine Hong.
Next time you step out of the house, try wearing your bag as a low-hanging necklace.
Photographed by Celine Hong.
Because your jacket is meant to hang off your shoulders...
Photographed by Celine Hong.
A classic bag in a contemporary shape.
Photographed by Celine Hong.
Further proof that you shouldn't shy away from colour this season.
Photographed by Celine Hong.
A sporty, varsity-inspired spring jacket.
Photographed by Celine Hong.
Yet another way to wear the dress silhouette of the season: the slip.
Photographed by Celine Hong.
We're calling this look very Gwen Stefani circa 1997.
Photographed by Celine Hong.
Give your short-sleeved button-up new life by wearing it open and over a simple black turtleneck.
Photographed by Celine Hong.
When Moonrise Kingdom meets South Korea.
Photographed by Celine Hong.
On days when you just don't know what to wear, a colourful pair of sunglasses can swoop in and save the day.
Photographed by Celine Hong.
We're all about mixing metals, but this monochromatic silver look also does the trick.
Photographed by Celine Hong.Like what you see? How about some more R29 goodness, right here?
The Best Street Style At Paris Fashion Week AW18
8 Fashion Photographers On Why Diversity Is Harder Than It Looks