On the off chance that you don't shop at Topshop, Urban Outfitters, Nasty Gal or V Files, you may not know Illustrated People, the Brick Lane-based streetwear brand designed by stylist and photographer Phoebe-Lettice Thompson and worn by fearless girls with an irreverent approach to fashion, such as Katy Perry, Baddie Winkie, Charlie XCX and Beyonce.
Today, Illustrated People launches a capsule collection of three unique sets of pyjamas for a new collaboration with London stylist Violetta Fancies You. The campaign, styled by Violetta and shot by Luke Freeman, stars Iris Law (yep as you may have guessed from those eyes, her dad's Jude) in her first shoot alongside model Evangeline Ling. The collection, available from today, exclusively on Illustrated People has already been seen on friend of the brand Eliza Doolittle and tbh, we need those blue camouflage PJs.
Pyjamas are evidently the hot trend du jour, based on the popularity of brands such as Olivia von Halle, Poplin and Yolke, but the colourful Illustrated People x Violetta Fancies You collection showcases an exciting new project for the design studio, branching out from their usual casualwear. Nightwear (that you'll want to wear to work and then out to party) has never looked so good.
Why did you want to collaborate with IP?
Violetta: Illustrated People are definitely more free spirited in their approach to design. Their clothes are fun and wearable. Phoebe adds that cheeky side to the brand which I love. It's very clever.
What was the initial inspiration for the PJs and what kind of girl would you like to see wearing them?
Violetta: We thought of the idea last Christmas. We mood-boarded our girls wearing long silky gloves with pink fur. They looked sick! We have made silky PJs girls can wear out with heels or trainers. Any peng boss can wear them <3
What excites you about the London fashion scene?
Violetta: I think fashion and music go hand in hand. You need music to create and life/fashion to inspire music. I love my friend Skout's work; he's in the process of designing. It's all ripped up bleached T-shirts with big patchwork pieces sewn over. Reminds me of old school Vivienne Westwood. There are a lot of people on the scene who are smashing it right now!
Why was Violetta a perfect fit for the brand?
Phoebe: Over the last 13 years Illustrated People has always had an open door policy, working with local artists and freelancers as well as collaborations on various scales. We collaborated with Violetta because we love the way she looks at the world and how her individual style so perfectly complements Illustrated People.
Was designing a natural progression from styling?
Violetta: Clothes are the reason I got into this business so to be able to work with Illustrated People in creating this collection was a dream.
The collection is available now at illustratedpeople.com
Tops are £50 and trousers are £40.
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